The intelligence desk.
What we are reading in the market, written for people who have to make a decision about it. Short, dated, and specific about the commercial implication.
A change in how a community behaves, and the point at which it stops being a subculture and starts setting defaults.
Something visible in a specific market that the category has not priced in yet.
What a shift means for a brand's position, stated plainly enough to act on or to reject.
A gap in the choice environment that is currently open, and a note on how long it is likely to stay open.
Something observed in person, in a market, that does not appear in the data yet.
A longer argument about method, measurement or the way the industry reads culture.
No signals published yet.
The desk is set up and the classes above are the editorial standard. Entries appear here as they are written. Nothing is published to make the page look busier than the work is.
If your research is producing comfortable answers, it is probably measuring the wrong thing.
We work with a small number of clients at a time. Engagements start with a 30 minute call.
Or write to us at hello@weknowaway.nl